As a business communicator, you must carefully consider every message you deliver, whether the audience consists of your clients (lest they go elsewhere), your employees (lest they lose motivation), your colleagues (lest they misunderstand – and sue), your stockholders (lest they lose confidence).

“Just winging it” is not good enough.

I have worked with a number of top-level executives in crafting formal speeches and sales professionals to finetune their sales presentations. I have saved them countless hours by allowing them to do what they do best – their jobs – rather than spending time agonizing over the words, wondering if they will have any effect at all or simply fall flat.

Whether it’s to educate, enthuse, encourage to buy or whatever, I guarantee that when you’re done speaking, your audience won’t just say, “Okay, that was interesting”… they’ll say, “WOW, he really knows what he’s talking about!”