Website Architecture / Content

Different web sites have different objectives. Some web sites are online shopping centers, trying to get you to buy, buy, buy. Still others are intended as online communities, or gathering places, trying to attract and maintain the largest audience possible.

My web site, on the other hand, is positioned as an online brochure. My goal is NOT to have you spend a lot of time here, or to keep you coming back for more. I want you to visit once and spend only as much time as it takes to convince you to try me out on your next writing project.

My experience includes both strategic planning as well as writing for the Web. I have helped create brand new web sites such as LAPDOnline.org (which launched with over 2,000 pages), as well as developed fresh new content for already established sites.

The following are web sites for which I wrote all or a portion of the content. In most cases, I developed the information architecture (or navigation) and content for the original site. I also worked with the designers and programmers to make sure the content worked in harmony with the design.

Service Philosophy
Qualifications/Bio
Marketing/Corporate Communications

Technical/Instructional Writing
Executive Speechwriting/Sales Presentations
Web Site Architecture/Content
Video Scripting/Book Writing